"Cuenta la Leyenda" constitutes a full branding project, created for the identity and promotion of a live show based on old folk Mexican legends and tales.

The brand's aesthetic draws directly from traditional Mexican folklore, according to the region each legend pertains to, and is fused with a retro 80's horror film/comic to shed a new light on the retelling of the tales.

It is a direct reference to Mexican publications and culture itself.