Tasty Mexican snacks paired with a lively and vibrant brand image.
My role involved crafting genuine, distinctive, and visually appealing emails across various flows including post-purchase interactions, abandoned carts, welcome seriess, and beyond. Additionally, I created engaging illustrations for both the emails and website to enhance the overall user experience.
We aimed to infuse the story and illustrations with vibrancy and excitement, opting for vivid and exaggerated colors along with a distinct drawing style and friendly tone of voice. The initial emails sent to users feature interactive elements such as puzzles and games, designed to captivate their interest in the brand.
